top of page
rtmt.jpeg

Amazon Gray combines images of green, blue, and pearl.

Q. Which body shade highlights the dynamic image of the fourth generation Tucson?

​

The fourth-generation Tucson is equipped with bold designs that were not seen in previous models. Therefore, I thought that colors that accentuate the dynamic Tucson image would be more suitable than the high-color that conventional SUVs enjoy. The body shade "Amazon Gray", which represents the fourth-generation Tucson, is a green-colored medium-color. Green is still unfamiliar in the automotive field, but it is widely applied in other products such as interior design and fashion. Amazon Gray has blue and gold pearls based on hard metal-like aluminum particles. This allowed us to dramatically express the amount of light directly reflected and the area where the iron plate bends. Amazon Gray, which maximizes the appeal of exterior design, also matches the product characteristics of a car that can last for a relatively long time once purchased. Not only can customers who carefully consider colors easily approach it, but it also has the charm of giving them a fresh feeling even over time.

rtmt.jpeg

Amazon Gray attracts customers by indirectly conveying the vast and clear nature, and the sense of adventure.

Yoon Da-Hye, a researcher in charge of color and material design for fourth-generation Tucson.

colour.jpeg

Q. Why did you name it Amazon Gray?

​

Body shade is a very important factor to consider with design when purchasing. Therefore, a more refined approach was needed to select the names of colors. Rather than directly talking about colors, they judged that words that conjure up a particular image would stimulate the customer's sensibility more. Amazon is the world's largest rainforest. Even without the word ‘green’, it naturally reminds us of a deep blue rainforest. You can approach customers attractively by indirectly conveying the vast nature's cleanliness and the sensibility of adventure. In other words, color names definitely act as a medium for conveying emotional senses

Q. How does the color that you focus on differ depending on the sales market?

​

The fourth-generation Tucson's global image color is Amazon Gray. However, we are planning to apply additional unique colors considering the characteristics of customers in different regions. For example, the North American market traditionally prefers blue and red. To meet these customers' tastes and needs, the company has developed Intense Blue, which has high attention by adding pearls to high-color. Considering that European markets prefer relatively calm colors, they have developed a new color with pearls based on low-color blue. Active color development according to market characteristics is being carried out in various models as well as 4th generation Tucson.

Sign up for Updates

Thanks for submitting!

  • 61 Ubi Ave 2, #01-06 Singapore 408898

  • Tel: 6280-1919

  • Opening hours: Mondays to Sundays 9.30am-7.00pm

  • Instagram

© 2023 by RTMT MOTOR Pte Ltd

All rights reserved

bottom of page